Cal-Mil Blonde 20 1/4" x 10 1/4" x 7 1/2" White Metal / Maple Wood Display Merchandiser | Functional and Space-Saving Solution

Pair the 4-inch riser with its taller sibling and you have one of the most versatile layered display systems in the Cal-Mil Blonde collection. The Cal-Mil Blonde 20¼" × 10¼" × 7½" White Metal / Maple Wood Display Merchandiser matches the same white frame and warm maple shelf as BC-16804 but at 7½ inches of elevation, it creates a meaningful height difference that turns a flat service counter into a dynamic, two-tier merchandising landscape.

The visual principle is simple: when products are staged at different heights, the eye naturally travels across the display rather than landing on a single point. A low-profile 4-inch riser in front, a 7½-inch riser behind suddenly a 20-inch stretch of counter becomes a professional product presentation that guides the customer's gaze through every SKU you want to move. This is the technique premium specialty retailers use routinely, and this unit makes it accessible to any Canadian café, caterer, or food retailer without a custom joinery budget.

At 20 inches long and 10 inches deep, the shelf surface handles a generous arrangement. Bread service, pastry selections, bottled specialty beverages, individually plated snacks, and packaged artisan goods all stage beautifully at this height. The raised position also improves accessibility taller items at the back of a counter display become visible and reachable even when the front shelf is fully loaded.

Where to deploy the 7½-inch riser:

• Back row of two-tier displays pair with BC-16804 to create the height differential that makes a counter display pop
• Standalone bread or pastry station elevate a full-size baguette or loaf display so it commands attention from across the room
• Catering buffet lines keep back-of-station items visible even when front positions are loaded with plates and serving utensils
• Hotel or corporate breakfast buffets organize cereals, yogurt, or individual juice portions at a consistent, accessible height

White powder-coated steel frame and solid maple shelf surface the same durable build as the rest of the Cal-Mil Blonde range. Easy to wipe down between services. Designed to coordinate with every other piece in the Blonde collection for operators building out a complete, matched display system.

Ships Canada-wide. Best used as the taller half of a two-riser display system alongside BC-16804.