Open-source alternatives / Google Analytics
Umami — free open-source Google Analytics alternative
39,130 GitHub stars
Umami is a privacy-first analytics platform. Traffic, campaigns, behavior, conversions, and revenue in one place - no cookies, no surveillance, self-hosted or i
Replaces: Google Analytics + Mixpanel — the paid alternative. Umami does the same job and the licence is $0: you pay only for the server it runs on.
Why teams switch to Umami
- $0 licence. The paid tool charges per seat every month. Umami is free forever, including commercial use under its open-source licence.
- Your data stays yours. Umami is self-hosted — it runs on your own server, so no third party holds your records.
- Proven at scale. 39,130 GitHub stars and an active contributor base mean real companies run this in production, not just hobbyists.
Trade-off, honestly: open-source means you (or an IT person) install and maintain it. If nobody on your team can run a server, the paid alternative may still be the right call — that is what it is charging for.