Open-source alternatives / Google Analytics
Matomo — free open-source Google Analytics alternative
21,920 GitHub stars
Empowering People Ethically - Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving yo
Replaces: Google Analytics — the paid alternative. Matomo does the same job and the licence is $0: you pay only for the server it runs on.
Why teams switch to Matomo
- $0 licence. The paid tool charges per seat every month. Matomo is free forever, including commercial use under its open-source licence.
- Your data stays yours. Matomo is self-hosted — it runs on your own server, so no third party holds your records.
- Proven at scale. 21,920 GitHub stars and an active contributor base mean real companies run this in production, not just hobbyists.
Trade-off, honestly: open-source means you (or an IT person) install and maintain it. If nobody on your team can run a server, the paid alternative may still be the right call — that is what it is charging for.