Guides / Events

How much should a planner mark up rentals?

The markup pays for the hours you spend sourcing, changing and counting chairs. If it does not cover them, you are doing it for free.

3 minute readUpdated September 28, 2026

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Price a rental order

Rentals are a pass-through with a job attached: quotes, changes, the delivery window, the count at midnight. A planner's markup is the fee for that job. It has to cover your hours on the order or the couple is getting a free coordinator.

The formula

Client price = vendor total × (1 + markup) + delivery + damage waiver. Your margin = vendor total × markup. Net = margin − your hours × your rate. Pass delivery and the waiver through at cost.

What a good number looks like

15% to 25%

Normal for a planner who sources and manages the order.

Under 15%

Only if the order is large and simple. Check the net after your hours.

Net below zero

The markup does not cover your time. Raise it or charge a coordination fee instead.

What to do about it

  • Mark up the items, not the delivery or the damage waiver. Clients check those.
  • Log your hours on one order honestly. Most planners are surprised.
  • If the markup feels high, charge a flat coordination fee and pass the rentals through at cost.

Now do it with your numbers.

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Price a rental order