Guides / Restaurants
Delivery app breakeven: what markup covers the 30% commission?
The commission comes off the top, then packaging. The markup that makes an app order earn what an in-house order earns.
Skip the reading. The tool does this maths for you, free, as you type.
Check an app orderA 30% commission on an $18 dish is $5.40 before the food and the box. Most menus lose money on every app order unless the app price is higher than the dine-in price. The calculator finds the markup that closes the gap.
The formula
App profit = app price × (1 − commission) − food − packaging. Markup to match in-house = (menu price + packaging) ÷ (1 − commission) ÷ menu price − 1.
What a good number looks like
The app is worth it for the extra volume.
You are working for the app. Raise the app price.
Every order loses money. Pull the item or fix the price today.
What to do about it
- Run a separate app menu with the markup built in. Customers expect it.
- Drop items that travel badly; refunds are pure loss.
- Count packaging per order, lids and bags included.
Now do it with your numbers.
Free, no account, saved on your device. The verdict comes back while you type.
Check an app order