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Cocktail pour cost calculator: what should a drink sell for?

Bottle cost divided by pours, plus everything else in the glass, against the price. Pour cost percentage decides.

3 minute readUpdated September 28, 2026

Skip the reading. The tool does this maths for you, free, as you type.

Cost a drink

A cocktail is a bottle price divided into pours, plus juice, syrup, garnish and the ice that melts. Pour cost is that total as a share of the menu price. Bars that run under 20% on cocktails are the ones that survive a slow January.

The formula

Spirit cost = bottle cost ÷ bottle ounces × pour ounces. Cost per drink = spirit + mixers + garnish. Price at target = cost ÷ target pour cost %.

What a good number looks like

16% to 20%

Cocktails and spirits. Where the money is.

20% to 25%

Draft beer and wine by the glass live here.

Over 25% on a cocktail

Too much premium spirit for the price, or the pour has crept up.

What to do about it

  • Use a jigger. A free-pour drifts 20% without anyone noticing.
  • Price the garnish. A dehydrated wheel and a sprig add up across a Saturday.
  • Cost the well drink and the call drink separately.

Now do it with your numbers.

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Cost a drink